Update on Driving Traffic to our eBay Store

As I mentioned in some prior posts we are using a traffic program to build some off ebay traffic flow to our ebay store. Our first program ran from December 12th until Jan 12th and delivered 25,000 targeted hits choosing the main category of "Gifts" to our store.

We felt sales benefited from the program, we saw the traffic saw some click through and visits, but its hard to tell in the holiday season and while running a lot of core auctions how everything interplayed. We decided to try another program in January and overall since Jan 1 we changed our style to run LESS Core auctions , a lot less since they cost a lot of money to gain exposure. For those who do not know what core means. This is running fixed price or auction style listings at fees ranging from 70 cents on up to a few dollars or so for a weeks exposure on eBay. Store listings cost 6-10 cents a month by comparison.

In any case by running less core auction in January ( and average of less than 10 per week) we had HUGE store sales with just the traffic program running to Jan 12th, then a pause before starting the new program which took a few days then more sales since. We lucked out this month as the traffic selection we made was on a 50% off special. You can check here as this sale is going on til the end of the month I believe..



Now some people have written and heard that these programs are "rip offs" . It seems to me that a good chunk of these targeted hits are click in click outs. These are people searching for gifts and getting redirected because someones domain expired. However, we are getting a small percentage of people poking around in our store and buying. Sometimes the orders are better. Most of the time something catches their eye in these cases. Our store carries something for everyone so if it was just say a hunting fishing store, there might be less success unless of course you had targeted hits for that area.

Another thing I wonder about is when you bring hits in, does that change how search engines look at you? It seems as though other things improve as well.

Overall I think in the price range of the current sale of 25k in hits for 49 bucks its worth a try. I will be reporting more on the second program as we go along here as well.

Coming up in future posts I have some great info for you!

1- Tons of places to submit your site free across the net

2- How to use Myspace to generate some eBay traffic

3- Some great software to keep track of eBay sales and even Consignement eBay sales when selling for others!

So stay tuned for more!

Marty