Well it seems like the holidays are soon approaching and the holiday selling has already begun. Apparently it was kick-started fairly early this year by retailer promotions that are normally reserved for later in the month. With heating oil prices so high , brick and mortar retailers starting offering discounts to get people buying before their fuel bills came in !
So what are some key tips to successful holiday selling online?
1) Get as much merchandise up and available for purchase as possible. Demand is very strong this time of year!
2) Offer priority and even express shipping to customers. They want their stuff, and want it right away! Often it is not just for Christmas Eve or Christmas day. Many people have office gift exchanges or family meeting well before Christmas so keep this in mind!
3) Offer combined shipping savings and allow people to make a huge box of stuff they need to fill shopping lists and have it come from you!
4) Sell right up to the end! Many sellers stop shipping a few days before Christmas and last minute people are willing to pay big money to fill those holiday gift needs that they have not filled yet!
5) Think new in box, plastic wrapped gifts at this time of year, people want good stuff to give to others!
6) Get all your holiday celebration stuff up! From Christmas glasses to plates to ornaments list it all , people want to be in the mood to celebrate.
7) Perhaps different than in other years, think UPSCALE whenever possible. The middle class is struggling lately yet the wealthier people are spending like there is no tomorrow. If you have more pricey items list them!
8) Perhaps the biggest tip for selling on eBay this time of year is to sell into the drop off in listings that happens as Christmas hits. People list a lot less and often wait for a listing promotion. Often listings are at 1/2 their normal levels. If you see this happen, LIST LIKE CRAZY!
Best wishes for a great selling season! There are many more blog entries coming so stay tuned!
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